MALIK EXPRESS, THE ULTIMATE
In today's inconsistent economy, everyone is trying to figure out how to best and most effectively spend their advertising and marketing dollars to get the most bang for their buck. Savvy business owners know that they should aim to effectively expose their business products or services to as many potential customers as they can, while spending the least amount of money possible. The quality exposure you receive from the attendance of a built in demographic that is tailored specifically to your product or service will allow you to make the most of your marketing efforts and gain customers for your business. The first thing you have to do is plain and simple: you have to get folks to come visit your booth at the event. As soon as you secure your booth space at the expo, you should start to immediately focus on getting the word out. The first plan of action is to post signs in your place of business to let your existing customers know that you will be at the expo. This is a good time to start thinking about a theme for your event because all of your signs, banners and swag (give-a-ways!) should have a consistent theme and should 'mesh' together to combine a solid and powerful marketing statement for your business. On the day of the event, make sure to get you and your staff there with plenty of time to spare. You want to be sure your company booth is properly set up with all of your colorful banners, well worded signs and custom displays shouting your company name and website big and bold in the background. Remember, first impressions are made quickly and you really do actually have only about 60 seconds (or even less) to grab their attention and entice them into your expo marketing extravaganza of a booth for them to want to find out more. Colorful banner stands and creative pop-up displays are ideal for directing much wanted attention to your booth which will obviously result in increased sales. Of all the things you sell, you and your employees are the very best ambassadors of your company. Never under estimate the power of teamwork! No matter how well your exhibit is set up or how snazzy your booth and display signs are, you run the risk of losing potential customers if your staff appears to be out of their element. Be sure to set up extensive, proper training for your sales staff prior to the event to make sure they are aware of their specific roles and expectations. Make a schedule that reflects designated shifts and break times, if necessary, so that your booth is manned at all times. Also, be clever enough to choose the most friendly and personable people who work for you to represent your company at the expo. Don't just sit behind the booth; stand up in your booth and smile! Avoid "can I help you?" phrases, as an effective expo team should engage their booth visitors and talk to them as friends, not strangers. Chat with them and find out what aspect of your business they are most interested in and be sure to go out of the way to ensure they get the information, literature and contact information for the person that can best help them with that product or service. But, be careful not to be too chatty...remember the "80/20 rule" which is to listen 80% of the time and talk 20% of the time. This will allow you to better know exactly what the visitor is expecting to learn about your company and lets you help them more efficiently. If possible, invite them to your location or schedule an appointment at their place of business for an informal sharing of knowledge to see how you can possibly work together in the future. Also be sure to get a business card or at least their email and mailing address for follow up and 'thank you' notes after the expo. When your wildly successful marketing event is over, be sure to follow up with your booth visitors - affectionately known as 'potential new customers.' A short 'thank you' for stopping by and an offer of additional information or answers to their questions could bring a sale your way. This should be done promptly after the event, because the sooner you make contact with these folks, the better the chance your business will stand out and make them remember you. Personalized efforts work much more effectively than a bulk email or mailing. An individual email or letters are most appropriate and get great results. 10 Ways to be More Attractive at an Expo: 1. Have a visual point at your booth 2. Have a photo album with success stories and pictures. 3. Have a drawing for something that is valuable and attractive to your customers. 4. Candy bowl. One they have to reach deep into. Don't fill it up - let it look like there isn't much left. That's even more attractive. They want to reach in before it's all gone. 5. Hire an intelligent model with a marketing background to assist you. Someone "very attractive" will draw visitors in, and their intelligent presentation will convert many visitors to customers. 6. Do what grocery stores do - demonstrate how to use your product. 7. Wear clothes with your logo. Name tags are great for participants but displaying your logo or name is important for building your brand, even when you're away from your booth. 8. Don't just stand behind the booth. 9. Stand up in your booth and smile. 10. Display your web site name big and bold in the background. The author is from a credible Event & Expo Travel Assistance Company in Pakistan providing the best of services in this spectrum.
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